Top 4 Benefits of Having a Real Estate CRM in Place When Opening a New Agency

CRM programs have become a normal part of running any business and real estate CRM software is especially necessary for those breaking into the field. CRM stands for Client Relations Management and includes features to help you track leads, manage and analyze client communications, and build positive relationships with each client even if you have a busy real estate agency. Some features to look for:

1. Analyzing client actions so you don’t miss out on possible income and opportunities in your area

This feature of a CRM program helps you see which clients are bringing in more income and leads. For example, if you offer real estate services for several areas and manage different kinds of commercial and/ or residential buildings, the CRM program will help you manage your contracts. It lets you see where you might be missing out on almost 30% of opportunities in your GCI. The CRM software with this feature may start at $59 per month.

2. Affordability due to the Wide availability of CRM software

There are hundreds of CRM software available on the market and many fit your budget as you start out in the field of real estate. You can check out one of the countless online resources websites that are built for real estate agents to evaluate some of the top programs and read reviews from other agents. Many of the programs are inexpensive and may require a monthly subscription that starts from $25. The IXACT Contact website is a useful resource if you would like more information.

3. Customizable platforms let you use the program comfortably

A typical feature of the top real estate CRM platform is that they are highly customizable, so you can learn while saving money and time. Current real estate agents appreciate this feature because they find it less overwhelming than more rigid or generic platforms whether they are working with a team of individually. Also, you will be able to see which clients help generate the most (profit-making) leads when you use a platform that you customize and actually enjoy using.

4. User-friendly CRM software is preferred

What makes any real estate CRM program a great choice for agents who are new to the field is usability. The software should be user-friendly and should offer people with limited or vast technical knowledge the opportunity to customize tasks, templates, and marketing or relationship-building strategies easily. As a new real estate agent, you want to build a strong client base through marketing using as many communication channels as possible and this can be tedious if done with a hard to navigate or complicated computer program.

Real estate CRM programs are packed with features for new real estate agents to build a client base, earn more, and stay on top of GCI opportunities.